Alexander Wang After-Party
Alexander Wang is the “it” boy in fashion. In a few short seasons, he’s established a cult-like following among models, celebrities and fashionistas alike. What I like about him is that, in addition to his aesthetic, he’s a smart business man. Everything he does is an extension of his brand, only reinforcing his market position as the cool kid in the industry.
Take the Alexander Wang after-party as an example. During New York Fashion Week, Wang held his party in the Meatpacking District. The location? The Mobil gas station. Leave it to him to transform a gas station into the best party during Fashion Week.
Courtney Love performed to an intimate audience consisting of models (Frankie Rayder, Lily Donaldson, Erin Wasson, Liya Kebede, Isabeli Fontana, Jessica Stam, Philip Huang, Kelly Kopen, and more), celebrities (Jared Leto, Olivia Palermo) editors, buyers, and industry buffs.
One of the highlights for me was the convenience store at the Mobil gas station. It was fully stocked with chocolate bars, chips, soda — you name it. And it was a free-for-all. You could take whatever you wanted. Thanks, Wang!