"He's a true journalist who investigates what's happening behind the scenes, on the streets and on the runways. An incredible talent.”
- Corey Kelly, NET-A-PORTER
Merriam-Webster’s first definition for the noun “passion” is, “the sufferings of Christ between the night of the Last Supper and his death.” The second definition is simply “suffering.” Its origin: from Latin pati "to suffer."
It’s interesting to think of a noun so overly used in religious and in negative terms. But the more that I think about it, the more it makes complete sense: Having a passion -- a fire inside of you, a constant source of inspiration, a force you cannot control -- is a blessing. And when that blessing is met with opposition, when a part of you is denied, there is great suffering.
What I know for sure is that if you stay true to who you are, you can achieve great things. And my path has allowed me to connect with likeminded people, from entertainers like Andre 3000 to supermodels like Karolina Kurkova to fashion designers like Billy Reid. Being around others whose successes are defined by their commitment to staying true to themselves is where magic happens.
This is my element, this is where I find flow, and this is my journey.
If this is all sounds like jabberwocky (hey, gotta appreciate the word “jabberwocky”), I’d like to point out that my name, Sachin, rhymes with “passion” and “fashion.” It was meant to be.
I will now turn to the use of the third person -- no, not to create any literary effects -- for SEO reasons (yes, I know a thing or ten about that). Cue the resume talk.
Sachin Bhola is the Senior Editor, Fashion & Special Projects, at AskMen, the largest men’s digital magazine with 15 million+ unique readers per month. Over the last four years, he's transformed the brand's fashion section into something that is recognized and relevant to both the industry and the reader. His favorite things about his position include bringing in insiders for interviews and to act as guest contributors, like Eddy Chai, the guys at Blind Barber, Billy Reid and more; single-handedly planning and covering events like New York Fashion Week, PROJECT NYC, Art Basel Miami, GLAAD Awards; and informally taking on the role of music editor.
In March 2013, Sachin Bhola published The Hair Manual (available on Amazon.com), an e-book under AskMen, which bridges a popular topic among men with an opportunity in the market (the lack of books dedicated to men's hair).
He knows men -- what makes them tick and what makes them click.
Outside of AskMen, Sachin Bhola runs a blog called SPIF (Sachin’s Passion Is Fashion). He’s been interviewed/photographed for his style, which has appeared on sites such as New York Magazine, Stylesight, Fashion Indie, Time Out New York and Gotham Magazine.
This year, Sachin became a member of the 2013 CFDA Fashion Awards Guild.
Want to know more? Drop him a line at SachinBhola@hotmail.com or check out the Contact section for more options.
Written for AskMen
Remember when men ardently awaited New York Fashion Week -- a time when newsstands experienced the onslaught of guys fighting over the latest copy of a fashion magazine and who had spent the last week forecasting future trends rather than forecasting stock prices? Neither do we.
Men don't relate to fashion with the same zeal as they do the Super Bowl, so attempting to glorify fashion week would be as convincing as Tiger Woods' statement tomorrow morning.
So, why should you care that, say, tweed is a major fabric for Fall 2010? Well, for starters, it's moisture resistant and durable -- something we look for in clothing. Check. A tweed blazer can easily be worn with gray flat-front trousers for the conservative; it can be fused with resin leather sleeves as seen on the jackets at Yigal Azrouel for a cool streetwear look; and it will be available at your local mass retailer next fall. Versatile, accessible and affordable? Check. We think these are pretty good reasons to care.
New York Fashion Week: Fall 2010 wraps up today and, after a week of countless shows, live tweeting, partying, and throw in a snow storm for good measure, AM is here to break down the trends you should look out for later this year.
Written for SPIF
Men And Print Magazines
Lifestyle print magazines, by their glossiness and not particularly academic readings, are effeminate by nature. When a heterosexual man is at a newsstand, he must feel comfortable picking up a magazine, quickly scanning it to preview its content, pay for it (thereby acknowledging his interest to the cashier and others), and have it laying in his home. Anything that compromises a single step in this process — like his comfort level — will result in a loss of the sale. It’s consumer behavior 101.
Thus, if a man perceives said publication as targeting a gay reader, he’s not likely to follow through with his purchase. Would a heterosexual man pull out a copy of Taylor Lautner’s nipples peeking through his fitted shirt with copy that speaks to his “totally buff” body on his 6:00 p.m. train ride back home?
A classic example of this was the launch of Conde Nast’s Men’s Vogue. Regardless of its cover models, headlines and content, Conde Nast shot itself in the foot by keeping the Vogue branding. The Vogue name is undeniably feminine, thus, a heterosexual man couldn’t possibly feel comfortable buying into it. The magazine, which began with publication 10 times per year, scaled back to twice a year. Men’s Vogue wasn’t ringing the cash register’s bell — it was ringing Tinker’s.
Created for AskMen
Twice a year, Sachin Bhola produces fashion packages for AskMen, microsites that are comprehensive guides to the season's fashions. Think of this as the equivalent to print's big March and September issues. Click on links below to view:
From creative direction and coaching models to styling and backstage management, the production of fashion shows has always played a critical role in Sachin Bhola’s career, long before he became an editor. He has worked with clients ranging from Chanel to Hanes, from retail to nonprofit. His diverse experience has allowed him to cultivate a trained hand in event production, styling and simply making things look good.
Today, you’re more likely to bump into him attending a fashion show rather than producing one. For a sample of shows he's reported on, please see the Coverage box.
Tired of the third-person narrative? Me too. You know what would be better? A one-on-one dialogue. Shoot me an e-mail, tweet me or send me a smoke signal -- I’ll reply.