CONTENT STRATEGY AND EDITORIAL LAUNCHES

Sachin has held senior leadership positions at Vox Media, Highsnobiety, Frank And Oak, and News Corp. He worked closely with Editorial on directing and producing content to increase reach, relevance, and revenue. His approach to content strategy is informed by data, insights, and an expert understanding of culture.

Sample Content Strategy & Editorial Launch:

Highsnobiety Beauty

Brand Goal: To grow the brand’s audience and introduce new revenue streams during 2020’s challenging economic year.

Strategy: Aware of how consumer spending was shifting, Sachin partnered with Insights to conduct research and used the data to support launching Highsnobiety Beauty, a new category for the brand. He worked cross-functionally with a global team to activate Beauty across Editorial and Sales.

Role: Brand and content strategist. Project manager. Editor and writer.

Phase 1: Build the audience
Sachin built and managed Highsnobiety’s Beauty launch and editorial calendar. Content performed at 2.5x the average article.

Phase 2: Build credibility in the industry
Sachin partnered with established voices in the beauty industry to help build Highsnobiety’s credibility and cultural influence in the space.

Phase 3: Monetize
Sachin worked closely with Sales and Commerce to generate new revenue and optimize opportunities to monetize, which led to paid partnerships with Revlon, Gillette, and more.