by Sachin Bhola

In this episode of Highsnobiety’s Why It’s Cool, writer and host Sachin Bhola investigates IKEA’s FRAKTA bag. He speaks to Iina Vuorivirta, an in-house designer at IKEA, Jackie Skye Kim, the former associate fashion director of Barneys New York, and Michael Cherman of Chinatown Market to examine the bag’s origins, its appropriation by the fashion world, the resurgence of everyday totes, and its continued popularity to get to the heart of how the IKEA bag mysteriously became one of the most relevant products of our time. Hit play above or listen on iTunes, Spotify, or on Highsnobiety.com.